Stripe & Stare has grown its sales from roughly £4 million to about £15 million in just over two years, a near quadrupling of revenue. Growth director Andrew Boddy told the Retail Gazette that the company’s next phase will hinge on moving beyond its initial reliance on Meta and Google, building a long‑term brand platform and adopting a more realistic view of women’s lives. He said the current challenge is not extracting more from existing channels but creating a brand that consumers recognize before they start searching for underwear. When he joined, Google and Meta were the primary touchpoints, but the firm has since diversified into podcasts, catalogues, affiliates, creators, television and increasingly streaming and video. While performance marketing remains important, Boddy argues that acquisition efficiency alone will not drive the next growth stage, as the brand still struggles to reach enough people who are unaware of it.
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Source / References: Retail Gazette