PC Optimum's periodic points multiplier events, such as "20x the points" promotions, remain a significant driver of value for shoppers across Loblaws-owned banners including No Frills and Real Canadian Superstore. These events are typically announced a few days in advance, giving shoppers a window to time larger planned purchases around the multiplier rather than the week before or after.
Combined with the weekly flyer, timing a shop to a multiplier event can meaningfully increase the total points earned on the same basket of goods, without requiring any change to what's actually purchased.